Los Cabos: A Rising Star in the Luxury Travel Market

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Pictured: Rodrigo Esponda, Director Los Cabos Tourism Board

A New Era of Tourism in Los Cabos

In 2023, Cabo marked a significant upturn in its tourism sector, with a notable trend related to the luxury travel market and a notable increase in visitor numbers. Rodrigo Esponda, the Managing Director of Los Cabos Tourism, highlighted this growth at a recent VIP travel industry summit. The region witnessed a double-digit rise in visitors compared to 2022, with an expected tally of 4 million by year-end. This surge is not just in numbers; it reflects a shift in the demographic of travelers choosing Cabo as their vacation destination.

Changing Traveler Demographics

Esponda pointed out a significant change in the age group of visitors. Post-COVID, the average age of tourists has dropped to 35, a shift from the previously dominant 50-plus demographic. This change is attributed to Cabo’s diverse range of activities, from zip-lining to scuba diving and four-wheeling adventures. Once known for laid-back wine sipping and relaxation, the destination is now a hub for dynamic and adventurous experiences.

Wellness Tourism on the Rise in Los Cabos

The wellness sector in Cabo has seen a threefold increase since the pandemic. Health-focused tours, spas, and retreats have become more popular, catering to tourists seeking rejuvenation and wellness. This trend aligns with the global shift towards health and wellness in travel preferences.

Luxury Villas: The New Trendsetter in the Luxury Travel Market

An emerging trend in Cabo is the rise of luxury villas. These accommodations range from Airbnb rentals to concierge-managed properties, offering amenities like private butlers, daily maid service, and dedicated chefs. Often, individually owned villas blend luxury and privacy, making them a cost-effective option for larger groups.

Private Aviation in Los Cabos: Catering to the Elite

The private aviation sector also expands in Cabo, with new terminal developments at Los Cabos International Airport (SJD) and Cabo San Lucas International Airport (MMSL). This growth caters to the private traveler, a niche but significant market segment, emphasizing quality over quantity in travel experiences.

New Developments in Hospitality

Several new resorts and hotels are set to open in Los Cabos, adding to the region’s luxury accommodation offerings. These include the Grand Velas Boutique Los Cabos, Park Hyatt Los Cabos, Four Seasons Resort and Residences at Cabo Del Sol, St. Regis Los Cabos Quivira, Soho House Beach Club, and the Amanvari. Each of these properties brings unique features and services, further enhancing the luxury travel experience in Cabo.


Cabo is rapidly evolving into a premier destination in the luxury travel market. With its diverse range of activities, focus on wellness tourism, luxurious accommodations, and private aviation facilities, it caters to a broad spectrum of travelers. The region’s growth in the luxury market is a testament to its adaptability and appeal to a new generation of tourists seeking unique and high-end travel experiences. Contact us for more information about this amazing destination, maybe you would like to own your piece of paradise.

Source: Travel Pulse

Mexico Gains Prominence as a Luxury Hotel Market as Segment Evolves

Travelers Seek More Experiences, Sustainable Practices

(In Photo) Expedia Group’s Carrie Wilder (left) and Accor’s Nicolás Martínez speak on a panel about luxury and lifestyle hotels at the HVS’ 2024 Mexico Hotel and Tourism Investment Conference. (Bryan Wroten)

By Bryan Wroten
Hotel News Now

February 12, 2024 | 8:10 AM

MEXICO CITY — The luxury and lifestyle hotel segments in Mexico have been changing to adapt to new guest expectations and financial requirements.

A generational shift is driving the changes in what guests expect from a luxury experience, said Carrie Wilder, senior director of market management, Mexico and Caribbean, at Expedia Group, on a panel at HVS’ Mexico Hotel & Tourism Investment Conference.

“The privilege and the marble is out,” she said. “What’s in is being sustainable and being inclusive. That’s a different type of property.”

So many digital nomads traveled to Mexico during the pandemic and showcased inspirational travel through their social media channels, Wilder said. As a result, guests now crave unique experiences from luxury hotel stays.

Mexico “has been recognized a very, very long time by the high-end luxury traveler in North America as being a luxury market, and that’s evidenced by the high performance in these resort markets,” said Phil Keb, senior executive of luxury brand growth, Americas, at IHG Hotels & Resorts.

In 2023, some of the highest performing hotels in Cabo and Puerto Vallarta had higher average daily rates and revenue per available room than some luxury hotels in Maui and Southern California, Keb said.

Los Cabos Awarded “Best Destination in Mexico”

Los Cabos Awarded as the Best Destination in Mexico at the 2023 Travel Weekly Readers Choice Awards.

Marking a milestone in the travel industry, Los Cabos has been named for the first time as the “Best Destination in Mexico” at the twenty-first edition of the Travel Weekly Readers Choice Awards. The recognition, bestowed at the gala ceremony on December 13 at the American Museum of Natural History in New York, signifies a significant advancement for Los Cabos in its development as a world-class tourist destination.

This year, Travel Weekly, a key reference for travel industry professionals, has singled out Los Cabos over other prominent tourist destinations in Mexico. With the active collaboration of the Los Cabos Tourism Board, the destination is steering toward a tourism model that emphasizes respect for its environment, culinary variety and cultural enrichment. Thus, Los Cabos aims to provide genuine and high-quality experiences, setting a new standard in luxury tourism, distinguished by its commitment to exclusivity and elevated hospitality.

The award comes at a crucial moment, where conscious and sustainable tourism gains more global relevance. Following this trend, Los Cabos stands out for its breathtaking natural landscapes, top-notch hotel infrastructure, and its growing initiative in responsible environmental practices, offering more intimate and personalized experiences for each visitor.In addition to the recognition received at the 2023 Travel Weekly Readers Choice Awards, Los Cabos has been named in Travel + Leisure’s prestigious 50 Best Places to Travel in 2024 list, anticipating its continued and growing presence in the year 2024.

This additional honor underscores the global appeal of Los Cabos and its position as a leader in luxury tourism.Los Cabos has also received an additional 18 awards this year, highlighting its leadership in various areas such as environmental sustainability, innovation in marketing, excellence in virtual experiences, wellness, customer satisfaction, and its prominent position in sectors such as leisure tourism, weddings, and honeymoons. Among them are awards like “Best Sustainable Destination in Mexico,” “Best Worldwide Destination Marketing Campaign,” and “Destination with the Highest Customer Satisfaction in Mexico,” among others.

The awards received are a reflection of the collective efforts of the entire Los Cabos community, including hoteliers, tour operators, the State Government, FITURCA, FIPROTUR, the private sector, and local residents, who have contributed to the success and prestige of this region.These collective efforts have allowed Los Cabos to stand out on the international stage, consolidating its position as an innovative and benchmark destination in global tourism.

Introducing a Private and Highly Targeted Marketplace for Los Cabos, Mexico Hotels and Resorts

Welcome to Cabo Listo!, where we are excited to introduce a private and highly targeted B2B marketplace that connects Los Cabos, Mexico Hotels and Resorts with Travel Companies and Private Organizations. Our aim is to help these establishments gain new, high net worth travelers from around the world.

Cabo Listo! was created in 2023 as a way to privately, directly, and intelligently connect BCS, Mexico hotels and resorts with Companies and Organizations in the Americas who promote travel through private networks. Los Cabos, located at the southern tip of the Baja California Peninsula, is a popular tourist destination known for its stunning beaches, vibrant nightlife, and world-class resorts. As a B2B travel marketplace, we understand the importance of connecting hotels and resorts with the right audience, and our marketplace is designed to do just that.

There are many travel companies who offer services to move unsold inventory; some of these channels are public and some private. Cabo Listo! is a bit different. Rather than casting a wide net, making and hoping for the best, our platform allows hotels and resorts to connect with travelers who are specifically interested in visiting Los Cabos. This enables establishments to reach a more receptive audience, increasing the likelihood of bookings and repeat visits.

At its core, Cabo Listo! is a B2B marketplace serving two customer communities: Los Cabos Hotels & Resorts and Companies offering travel and packages. These companies can be Agencies in particular cities and key locations or private clubs providing awards or discount offers to their members. The Cabo Listo! marketplace provides a channel for promoting Resort products to a new audience and attract visitors from competing travel destinations.

For companies representing the traveller, price is certainly a key element of value. However, customer experience has become far more critical to attract and retain customers. Los Cabos is known for its stunning beaches, vibrant nightlife, and world-class resorts. However, some resorts are known locally to be a better choice for families, some better for romance, and others better for their proximity to more private beaches. To optimize experience and ensure future visits, its important for both Resorts and Companies to optimize customer experience.

Cabo Listo! only features reputable and well-established hotels and resorts in Los Cabos. We visit each resort personally to help ensure the right experience, giving travelers peace of mind. Cabo Listo! is available to both Resorts and Companies during a trip to help you to ensure the very best possible traveller experience.

For more information about Cabo Listo!, email us at [email protected].