Protect Room Rates & Increase RevPar
Elevate Your Total RevPar by Strategically Showcasing Unsold Inventory and Privately Attracting New Guests from Competitive Markets.
Lower occupancy April through September presents a RevPar growth opportunity
As is the case each year, hotel marketing and revenue teams work to increase occupancy during the shoulder and non-peak seasons to ensure full-year RevPar achievement.
All non-peak season marketing efforts MUST:
- Protect established room rates
- Avoid under-cut existing customer sales
- Build brand value and customer retention
Lower occupancy April through September presents a RevPar growth opportunity
As is the case each year, hotel marketing and revenue teams work to increase occupancy during the shoulder and non-peak seasons to ensure full-year RevPar achievement.
All non-peak season marketing efforts MUST:
- Protect established room rates
- Avoid under-cut existing customer sales
- Build brand value and customer retention
Travel Agents are under-utilized expert resource
The number of travelers relying on Agent advice and services is increasing. Cabo Listo! proactively engages top Agencies representing strategic demographics and new hotel customers.
- 6,000,000 or 22% of U.S. travelers used a travel advisor, according to ASTA data.
- $37.7B total travel spend with Agencies in the US.
- 53,000 Travel Agency businesses in the US.
- 50% of travelers are more likely to use an agent, a 14% increase from 2022.
Take Competitive Market Share and Build Brand Value
- The eastern US and eastern Canada typically travel to Cancun and the Caribbean islands as do many travelers from Mexico. Cabo Listo! introduces an effective way to build a new base of customers and take share from these competing travel markets.
- By targeting marketing efforts to new, strategic growth regions through non-public offers, Cabo Listo! facilitates RevPar improvement while protecting room rates and existing revenue sources.
Take Competitive Market Share and Build Brand Value
- The eastern US and eastern Canada typically travel to Cancun and the Caribbean islands as do many travelers from Mexico. Cabo Listo! introduces an effective way to build a new base of customers and take share from these competing travel markets.
- By targeting marketing efforts to new, strategic growth regions through non-public offers, Cabo Listo! facilitates RevPar improvement while protecting room rates and existing revenue sources.